AdpexAI User Privacy Policy

Last updated on July 2025.

1. What Information Is Collected and How Do We Collect Your Information?

We may collect, transmit, store, and otherwise process information about you in connection with your use of the Services, including any information you send to or through the Services. We use that information to provide the Services’ functionality, fulfill your requests, improve the Services’ quality, engage in research and analysis relating to the Services, personalize your experience, track usage of the Services, provide feedback to third party businesses that are listed on the Services, display relevant advertising, market the Services, provide customer support, message you, back up our systems, allow for disaster recovery, enhance the security of the Services, and comply with legal obligations. Even when we do not retain such information, it still must be transmitted to our servers initially and stored long enough to process.

We may collect the following information from or about our users when they access our Services:

• Information which users provide to us, including names, gender, birth dates, personal ID card numbers, addresses, telephone numbers, email addresses, occupations, education, work experience and related information.
• Passive information collected when users use the Services, such as a user’s browser information (user agent), browser type, IP host address, mobile device type, the Identifier for Advertising (IDFA), Google Advertising ID (GAID), whether user viewed, clicked or otherwise interacted with the advertisement, and other device identifiers, domain name, pages visited, and the length of your user sessions using various technologies and means, such as IP address, cookies, internet tags and navigational data collection.
• We also use cookies to collect certain information about our users. Cookies collect information on the device and network used to access the domain, and the date and time that users access the domain. This information is for internal use only, such as optimizing performance of the Services. The information cannot identify the individual user.
• Information from other third party partners of us, such as companies that provide services to us and our business partners.

2. How Do We Use Your Information?

We use the information, including any personal information, provided by users to provide our Services and for internal business purposes, such as improving our services and assist our customers and partners in improving their products and services; compiling aggregate data for internal and external business purposes; preventing potentially illegal activities; in support of user accounts or customer service requests; in relation with any required governmental or legal action ; and other uses in accordance with our respective Terms and Conditions.

We may also use the information that we collect about your device to display advertisements on your device, which may include interest-based advertising customized to your interests, preferences, locations, for bidding to serve advertisements and to determine which ads are most effective, to analyze and provide our demand partners or advertisers reports on the effectiveness of advertisements and campaigns, including across different types of devices based on our determination of devices that are related to the same person, and to build custom audience segments to enable our customers and partners better target their advertisements and offers.

The legal basis for using your personal information

We will only collect, use, share and otherwise process your personal information where we are satisfied that we have an appropriate legal basis to do this. Our processing activities and our legal basis are set out below:

Categories of personal information

Processing activities

The legal basis we rely upon

Contact information:

For example:

Names ;Addresses; Telephone numbers; Email addresses; etc.

Other information about you which you provide to us such as your gender, date of birth, and education.

Providing services and optimizing services:

• (1)To meet the requirement of ad offer.
• (2)Analyse device data to determine performance of advertisement campaigns and to verify the validity of the traffic.
• (3)Further optimize the effectiveness of ads and to exclude malicious fraudulent traffic.
• (4)Analyse ongoing business.
• (5)Optimize in-house App.

We rely on our legitimate interests:

• a) to track and reduce the amount of fraudulent traffic and to verify the success of advertising campaigns;
• b) To prevent and detect crime, and in each case we have assessed and determined that our legitimate interests are not overridden by the rights and freedoms of the data subject to whom such personal data relates

Device information:

IDFA/GAID/AID; Device type; User agent; Operating system; Operating system version; IP address; MSISDN; Device ID;IMSI; and browser information.

We may also use your personal information where necessary to comply with a relevant legal or regulatory obligation that we have.

3. How Do We Share Your Information?

We may share your personal information with our business partners, including publishers, supply partners, demand partners, advertisers, marketing partners, data tracking companies, service providers (which may include IT and related services; fraud detection, information and services; payment processors; customer service providers; and vendors to support the provision of the Services) and with our subsidiaries and affiliates so that we can better provide our Services.

In particular, we will share your personal information with:

• - our advertisers, to identify and verify the validity of advertising promotion placed, and to verify the success of advertising campaigns;
• - third party attributions, such as Appsflyer or Adjust, for monitoring and fraud detection purposes;
• - government and/or regulatory authorities, to comply with our legal and regulatory obligations.

Except as otherwise described in our Privacy Policy, we will not disclose personal information to any third party unless we believe that disclosure is necessary: (1) to comply with applicable law or to respond to a subpoena, court order, search warrant, or other legal process received by us , whether or not a response is required by applicable law; (2) to protect or enforce our rights or the rights of a third party; (3) to protect the safety of members of the public and our users; or (4) to respond to an emergency. We reserve the right to transfer your information in connection with a merger, division, sale of our assets or financing to another company or the acquisition of all or part of our business. We also reserve the right to disclose personal information as necessary to enable third-party service providers to support and maintain the operation of our Services, or to disclose personal information to other third parties performing services in connection with the operation of our business.

Transferring Personal Information Globally

We operate on a global basis. Accordingly, your personal information may be transferred and stored in countries outside the Peoples Republic of China(“PRC”), the European Economic Area (“EEA”) and the United Kingdom (“UK”), such as US, Brazil, Singapore, that are subject to different standards of data protection. We will take appropriate steps to ensure that transfers of the personal information are in accordance with applicable law and carefully managed to protect your privacy rights and interest and transfers are limited to countries which are recognised as providing an adequate level of legal protection or where we can be satisfied that alternative arrangements are in place to protect your privacy rights. To ensure the protection of your personal information consistent with applicable law, such transfer takes place outside the PRC, the EEA and the UK as follows:

• - If it is necessary to transfer such data from within the PRC to outside PRC, such transfer will be made pursuant to relevant laws and regulations.
• - Outside of the EEA and the United Kingdom, such transfer will be made pursuant to the EU Model Clauses, the EU-US Privacy Shield certification, or other acceptable legal mechanisms of which you can request a copy via support@adpexai.com.

4. How Do We Protect the Information?

We use various safeguards to protect the personal information submitted to us, both during transmission and after we receive it. For example, we have implemented and maintain appropriate technical and organizational security measures to protect the information we collect. We use multiple electronic, procedural, and physical security measures to protect against unauthorized or unlawful use or alteration of information, and against any accidental loss, destruction, or damage to information.

We also have a Data Protection Officer (“DPO”) according to GDPR. The DPO is responsible for monitoring our compliance with GDPR and cooperating with supervisory authority. His contact is support@adpexai.com.

However, no method of transmission over the internet or via mobile device, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

5. How Long Do We Keep the Information For?

We may retain the information relating to a user for as long as a user uses the Services and for the purposes as stated in this Privacy Policy, unless otherwise required by law or applicable regulations. In specific circumstances, we may store your personal information for longer periods of time so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a prospect of litigation relating to your personal information or dealing. Notwithstanding the foregoing, we may retain and use such information in a non-identifiable, aggregated format, as necessary for internal analytical purposes, to comply with its legal obligations, to resolve disputes and enforce agreements. We will make efforts to guarantee that personal information is kept for no longer than is necessary for the purposes for which the personal information is processed.

6. User Rights to Their Information

Users have certain rights available to them when it comes to their information.

In accordance with the Personal Information Protection Law of the People's Republic of China, we shall process your personal information only under the premise that there is a legal basis. You have the following rights to your personal information:

• Right to access and copy personal information
• You have the right to access your personal information and to receive copies of your personal information, subject to the exceptions provided by laws and regulations.
• Right to correct or delete personal information
• If you find that we have processed errors in the personal information, you have the right to request us to make corrections. We may verify the accuracy of the personal information prior to correcting it.
• You may request us to delete your personal information in the following situations:
• • The handling purpose has been achieved, is impossible to achieve, or the personal information is no longer necessary to achieve the handling purpose;
• • Personal information handlers cease the provision of products or services, or the retention period has expired;
• • You withdraw consent;
• • We process personal information in violation of laws, administrative regulations or agreements;
• • Other circumstances provided for by laws or administrative regulations.
• • If the the retention period provided by laws or administrative regulations has not expired or the deletion of the personal information is technically difficult to accomplish, we will stop processing the information other than storage and adoption of necessary security protection measures.
• Right to transfer your personal information
• You may make a request for us to transfer your personal information to a designated personal information processor.
• Right to withdraw your consent
• You have the right to withdraw your consent for the processing of personal information based on your consent.
• Right to request us for explaination
• You have the right to request us to explain the rules governing the processing of personal information.
• If you have any questions about our compliance with this Privacy Policy and relevant data protection laws, or if you wish to exercise your rights, you can contact us at support@adpexai.com.

European Union and United Kingdom Residents

For residents of the EU and UK, we collect and process information about the users who live in the EEA and the UK only on where we have legal bases under applicable EU and UK laws.

Subject to certain exemptions, and in some cases dependent upon the processing activity we are undertaking, you have certain rights in relation to your personal information, including:

• Right to access personal information
• You have a right to request that we provide you with a copy of your personal information that we hold and you have the right to be informed of; (a) the source of your personal information; (b) the purposes, legal basis and methods of processing; (c) the data controller’s identity; and (d) the entities or categories of entities to whom your personal information may be transferred.
• Right to rectify or erase personal information
• You have a right to request that we rectify inaccurate personal information. We may seek to verify the accuracy of the personal information before rectifying it.
• You can also request that we erase your personal information in limited circumstances where:
• - it is no longer needed for the purposes for which it was collected;
• - you have withdrawn your consent (where the data processing was based on consent);
• - following a successful right to object (see right to object below);
• - it has been processed unlawfully;
• - to comply with a legal obligation to which we are subject.
• We are not required to comply with your request to erase personal information if the processing of your personal information is necessary:
• - for compliance with a legal obligation;
• - for the establishment, exercise or defence of legal claims.
• Right to restrict the processing of your personal information
• You can ask us to restrict your personal information, but only where:
• - its accuracy is contested, to allow us to verify its accuracy;
• - the processing is unlawful, but you do not want it erased;
• - it is no longer needed for the purposes for which it was collected, but we still need it to establish, exercise or defend legal claims;
• - you have exercised the right to object, and verification of overriding grounds is pending.
• - We can continue to use your personal information following a request for restriction, where:
• - we have your consent;
• - to establish, exercise or defend legal claims;
• - to protect the rights of another natural or legal person.
• Right to transfer your personal information
• You can ask us to provide your personal information to you in a structured, commonly used, machine-readable format, or you can ask to have it transferred directly to another data controller, but in each case only where:
• - The processing is based on your consent or on the performance of a contract with you;
• - The processing is carried out by automated means.
• Right to object to the processing of your personal information
• You can object to any processing of your personal information which has our legitimate interests as its legal basis, if you believe your fundamental rights and freedoms outweigh our legitimate interests. If you raise an objection, we have an opportunity to demonstrate that we have compelling legitimate interests which override your rights and freedoms.
• Right to object to how we use your personal information for direct marketing purposes
• You can request that we change the manner in which we contact you for marketing purposes. You can request that we not transfer your personal information to unaffiliated third parties for the purposes of direct marketing or any other purposes.
• Right to obtain a copy of personal information safeguards used for transfers outside your jurisdiction
• You can ask to obtain a copy of, or reference to, the safeguards under which your personal information is transferred outside of the EU or UK. Where applicable under relevant laws, we may redact data transfer agreements to protect commercial terms.
• If you have any questions, concerns or complaints regarding our compliance with this Privacy Policy and the relevant data protection laws, or if you wish to exercise your rights, we encourage you to first contact our Data Protection Officer at support@adpexai.com .
• We may ask you for additional information to confirm your identity and for security purposes, before disclosing the personal information requested to you. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. You can exercise your rights by contacting us. Subject to legal and other permissible considerations, we will make every reasonable effort to honour your request promptly or inform you if we require further information in order to fulfil your request. We may not always be able to fully address your request, for example if it would impact the duty of confidentiality we owe to others, or if we are legally entitled to deal with the request in a different way.
• We will investigate and attempt to resolve complaints and disputes and will make every reasonable effort to honour your wish to exercise your rights as quickly as possible, and in any event, within the timescales provided by data protection laws.
• You have a right to lodge a complaint with your local protection supervisory authority (i.e. your place of habitual residence, place or work or place of alleged infringement) at any time. We ask that you please attempt to resolve any issues with us before your local supervisory authority.

California Residents

Under the California Consumer Protection Act of 2018 (“CCPA“), California residents have certain rights around our collection, use, and sharing of their personal information.

In accordance with CCPA, please see the following summary of personal information that we have collected in the past twelve (12) months, as well as the purposes of collection, and third parties with who we have shared such personal information in the past twelve (12) months.

In addition to those purposes described above, we may use or disclose any personal information that we collect as necessary to comply with applicable law or legal obligations as described in this Privacy Policy.

Sale of Personal Information. You may exercise your right to opt out of the sale of your information as defined under the CCPA by clicking on the following link: DO NOT SELL MY DATA, and you can contact support@adpexai.comto exercise this right.

California Residents’ Rights under the CCPA. Under the CCPA, California residents have certain rights regarding their personal information. Subject to certain exceptions, California residents have or may exercise the following rights:

7. Use of Cookies & Other Tracking Technologies

We may use cookies or other similar tracking technology (collectively “Cookies”) to collect certain information about you when you are visiting the Website. Cookies are small text files that are stored automatically on your browser by a website during your visit. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies may contain unique identifiers, and reside, among other places, on your computer or mobile device, in emails we send to you, and on our web pages. Cookies may transmit information about you and your use of the Services, such as your browser type, search preferences, IP address, data relating to advertisements that have been displayed to you or that you have interacted with, and the date and time of your use. Cookies may be persistent or stored only during an individual session.

We use Cookies in the Services including the following purposes:

• Purpose
• Explanation
• Processes
• To make the Services work in the way you expect.
• Authentication, Security, and Compliance
• To prevent fraud, protect your data from unauthorized parties, and comply with legal requirements.
• Preferences
• To remember information about how you prefer the Services to behave and look.
• Notifications
• To allow or prevent notices of information or options that we think could improve your use of the Services.
• Advertising
• To make advertising more relevant to users and more valuable to advertisers.
• Analytics
• To help us understand how visitors use the Services.

If you do not accept these Cookies, you can change your browser’s settings to delete cookies that have already been set and to not accept new Cookies. Please note, however, if you delete Cookies or do not accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly. Please note that changing any of these settings does not prevent the display of certain advertisements to you. In certain countries, by using the Website, you consent to the use of the Cookies. Where required by relevant applicable laws, we will seek your consent.

8. Our Policy Towards Children

We comply with the age-gating requirements under applicable privacy laws such as Personal Information Protection Law of People’s Republic of China, Children's Online Privacy Protection Act (COPPA), California Consumer Privacy Act (CCPA) in the U.S. and GDPR in EEA and UK, and do not knowingly collect personal information or personal data about users of sites or apps directed to children. If we need to process information of children, we shall seek permission from the parents or other guardians of children. If you become aware that a child has provided us with personal information without parental consent, please contact us at support@adpexai.com. If we become aware that a child has provided us with personal information without parental consent, we take immediate steps to remove such information and terminate such account.

9. How You Can Manage Your Marketing Preferences and Right to Opt Out of Devices

We may use personal information to let you know about our products and services that we believe will be of interest to you. We may contact you through your devices or through other communication channels that we think you may find helpful. To protect your privacy rights and to ensure you have control over how we manage marketing with you, we will take steps to limit direct marketing to a reasonable and proportionate level, and only send you communications which we believe may be of interest or relevant to you. You can ask us to stop direct marketing at any time. You can ask us to stop sending email marketing, by following the ‘unsubscribe’ link you find on all the email marketing messages we send you. Alternatively, you can contact us at support@adpexai.com. You can also change the way your browser manages cookies, which may be used to deliver online advertising, by following the settings on your browser as explained in section 7 above.

Furthermore, we respect your privacy as a user, and you can opt-out from receiving interest-based advertising from us on supported devices. You can opt out of having your Mobile IDs used for certain types of interest-based mobile advertising (also called “cross-app advertising”), including those performed by us, by accessing the settings on your Apple or Android mobile device, as follows:

• Apple Devices: If you have an Apple device, you can opt out of most cross-app advertising as follows:
• iOS 14 and Higher: Go to Settings → Privacy → Apple Advertising, and toggle “Personalized Ads” to ‘OFF’
• More information about the iOS setting can be found here: https://support.apple.com/en-us/HT202074
• Android Devices: If you have an Android device, you can opt out of most cross-app advertising by going to Google Settings → Ads, and selecting the option to opt out of interest-based ads. When you have opted out using this setting on a device, we will not use in-app information collected from that device to infer your interests or serve ads to that device that are targeted based on your inferred interests.
• Harmony Devices: If you have a Harmony device, you can opt Settings → Privacy → Advertising and Privacy → toggle “Limit Ad Tracking” to ‘ON. These platforms control how these settings work, so the above instructions may change, and the precise language may be different on certain (particularly, on older) devices. Likewise, if your device uses other platforms not described above, please check the settings for those devices. Please note that while opting out limits our collection of information to serve you ads based on your inferred interests, it does not prevent you from receiving ads from us, Facebook, Google, or third parties.” We recommend you routinely review the privacy policies and preference settings that are available to you on any social media platforms as well as this Privacy Policy.

10. Send “Do Not Track” Signals

Some browsers have incorporated “Do Not Track” (DNT) features that can send a signal to the websites a user visits indicating user does not wish to be tracked. Because there is not yet a common understanding of how to interpret the DNT signal, our Services do not currently respond to browser DNT signals.

11. Third Party Websites

In the event that we provide links to third party websites that we do not control, whether or not third party websites websites refer to our branding, this Privacy Policy does not apply to those other websites.We recommend that you carefully read the relevant policies of third-party websites. However, we will set limits on the types, methods and uses of information collected by our partners in our agreements with them.

12. Contact us

If you have any question or comment about this Policy, Contact us via support@adpexai.com